1 引言1.1 编写目的本文档是品牌网站项目需求定义书，旨在详细说明该网站需求，规定该网站需要实现的功能以及框架等方面的要求。本文档是该项目建设的指导性文件，明确定义网站项目的所有功能，作为网站项目开发过程以及验收的唯一标准，指导该项目的后继工作，本文档所定义的网站内容代替以往所有文件的要求。注意，本文档所记录或描述的是在该项目需求定义阶段所明确的项目需求，在后继阶段如果有新的需求或者对本文档所定义的功能作出变更，必须形成新的文字记录，作为补充文档，合并到项目案卷中，对本项目具有同等的约束力。1.2 立项背景立项背景基本诉求后台要支持一键上传补充诉求总方向：打造一个符合SEO和推广的B2B网站，兼顾B2C功能具体1 多语种站点：英语、瑞典语、简体中文（中文站和海外站要同一个产品分别支持Tudou和YouTube的视频展示。网站前要有httpss安全认证）2 自适应：移动端、PC端、平板端3 加载速度：各地区站点加载速度达3秒左右4 一键上传：非技术人员可以直接编辑文字和上传图片，实现多模板（1-3）可视化选择5 数据统计：支持谷歌GA快速埋码（含google UTM），预留埋码位置(广告组及社媒组统一使用UTM参数记录广告渠道来源、广告系列、广告内容等等，新网站需要可以记录UTM参数的功能并且保存再数据后台 方便给广告组和社媒组同事投放数据的反馈)6 URL自定义：可以自行编辑URL7 图文分离：方便搜索引擎快速抓取信息8 支持社媒一键分享：包括但不限于Meta，YouTube，LinkedIn等主流海外社媒平台9 IP识别跳转：除瑞典语、简体中文站点要跳转到各自地区外，其他地区默认跳转英语站10隐私合规：需要有cookies筛选控件11 可植入商城按钮并跳转：兼顾B2C功能12 有悬浮询盘表单：B2B网站询盘导向，适用于全站（含首页和次级页）13 支持SEO设置：包括但不限于TDK（Text, Description, Keyword）14 前后端分离：便于分工明确，我方好维护15 完工后甲方要有后台永久全部权限，含全部源代码交付（保证源码能够正常编译，让后续技术部门能够进行二次开发）16 服务器独立：以保证数据独立，沿用我司既有的服务器2 网站验收标准前后台不出现报错页面，无死链，错链；功能可正常使用；页面效果按双方确认的设计稿制作3 项目推进流程图项目阶段说明涉及文档确认方式需求给出甲方输出。需求调研完成后乙方项目经理提交《需求定义书》和《需求定义书签收单》予甲方《需求定义书签收单》需求确认《需求定义书》确认后，甲方盖章发回给乙方，乙方方可进行下一步操作《需求定义书》盖章网站页面风格设计乙方项目经理提交页面风格设计稿、《网站页面设计风格签收单》和《网站页面设计风格确认书》予甲方《网站页面设计风格签收单》网站页面风格确认页面风格确认后，甲方签字确认《网站页面设计风格确认书》《网站页面设计风格确认书》签字盖章前后台程序开发乙方项目经理提交网站的前后台程序、《网站整站成果签收单》和《网站验收报告》予甲方《网站整站成果签收单》验收《网站验收报告》确认后，甲方盖章发回给乙方，乙方可进行下一步操作《网站验收报告》盖章4 网站框架及内容Slogan: Innovation for life（2022-06-20拟定）对标畜牧业领域的机器人公司，带大疆基因显黑科技风4.1 首页规划首页规划首页类型及语言版本首页类型交互式首页元素10个分区（见首页规划）语言版本多语种版（响应式自适应）：英语、瑞典语、简体中文4.2 主导航栏目主导航栏目一级栏目二级栏目三级栏目前后台功能说明备注Area 2/第2区轮播图既支持图片又支持视频Area 3/第3区(Products) Dairy Farm/奶牛业Robots/机器人RoboFeeder/推料机器人Collars/项圈发情项圈定位项圈Animal Welfare/动物福利牛体刷Heat Lamp/智能保温灯Others/其他Auto Steer System/智能导航套件SaaS/软件服务化畜牧管家Area 3/第4区(Products)Pet Care/宠物服务//预留但不展示主导航栏目（接上）一级栏目二级栏目三级栏目前后台功能说明备注Area 5/第5区Cases/案例Dairy Farm/奶牛业Area 6/第6区About Sveaverken/关于斯维肯About us/关于我们News/新闻Careers/事业Contact Us/联系我们Area 7/第7区Know more/了解更多Area 10/第10区Privacy Terms Area/隐私及条款栏Terms of Use/使用条款Privacy Policy/隐私政策Cookie Policy/缓存政策Sitemap/站点地图4.3 次级页面规划次级页面规划序号次级页面布局备注1产品详情页背景墙：标题词Dairy Farm1 概览栏：产品名、一句话概括、短视频介绍/多角度图2 亮点栏：左右结构、图文分离3 参数栏：模板化展示4 案例栏：案例详情页（留入口），缩略图展示5 下载栏：（预留）6 推荐栏：其他关联产品（留入口）2案例详情页背景墙：标题词Cases辅助信息：案例名/应用国家/时间1 视频入口2 文案入口3新闻详情页背景墙：标题词News1 新闻标题2 时间3 一段话介绍希望有些模板可选4关于详情页背景墙：标题词About Sveaverken，副标题Innovation for Life1 一段话概括2 实力墙/宣传片3 愿景5支持详情页1 Download2 FAQ3 Pre-sales6联系详情页背景墙：标题词Contact Us1 Sveaverken2 Address:Sveaverken Svea Agri AB Kistagngen 20b, 164 40 Kista, Sweden.3 Phone: +46 (0)150-48 77 004 Email:Global Sales sales@sveaverken.comPR Business marketing@sveaverken.comSupport service@sveaverken.com7询盘详情页l1 名字/Namel2 电话/Phone 区号+本地号l3 邮箱/Email4 信息/Message后台需要有一个存储位置，方便导入CRM5 其他补充5.1 关于服务器需要独立目前英文站和瑞典站共用一个服务器，服务器位于瑞典。5.2 关于英文站、瑞典语站、中文站的展示和维护英文站、瑞典语站、中文站界面保持一致显示，英文站作为母站，其他站点复制英文站和瑞典语站由斯维肯海外市场团队维护中文站由丰疆南京维护5.3 关于GA代码的账户目前丰疆官网团队有一套既有的GA，可在新站沿用，以便可以进行新旧站流量等数据对比。5.4 关于Support板块需要补充3个分支，DownloadFAQPre-sales6 临时推广页需求定义6.1 版式、链接和Logo版式：总分总链接：lp.sveaverken.com （二级域名）Logo：PSD源文件或PNG格式6.2 文案部分文案部分序号分区备注1Banner及询盘表单应用场景图+询盘表单2Products/产品lRoboFeeder/推料机器人l发情项圈l定位项圈3Cases/案例待补充4About us/关于我们5Advantages/优势6Manufacturing/生产能力瑞典工厂、中国工厂选择性展示7Certificates/认证选择性展示8Contact/联系l1 名字/Namel2 电话/Phone 区号+本地号l3 邮箱/Email4 信息/Message6.3 配图部分7隐私合规7.1 隐私合规- Cookies2022-06-22CookiesCookies Settings (4 Types)Necessary Cookies, Preference Cookies, Statistics Cookies, Marketing CookiesAccept All CookiesAll above7.1.1 参考1- Delaval隐私合规（2022-06-22）Brand SiteLayer 1Layer 2Layer 3Layer 4OptionsServiceDelavalBy clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.Cookies SettingsFunctional CookiesThese cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.On/OffStrictly Necessary CookiesThese cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.Always ActiveTargeting CookiesThese cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. 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If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.On/OffAccept All Cookies////7.1.2 参考2- GEA隐私合规（2022-06-22）Brand SiteLayer 1Layer 2Layer 3Layer 4OptionsServiceGEAGEA uses cookies to ensure the functionality of the website, to improve navigation, to analyze the use of the website and to support marketing activities.Based on a legal permission, without requiring your consent, GEA uses only technically necessary cookies to enable the website functions. 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They may be used by these companies to profile your interests and show you relevant ads on other websites. They are used to identify visitors across different websites (through your browser and internet device).On/OffAccept all cookies////7.2 隐私合规- Terms7.3 隐私合规- Privacy8 中文站补充序号补充维度补充内容补充人备注1数据分析百度代码植入Cici2sitemap每当产生新页面自动更新Cici3内容编辑器H、图片alt标签、视频插入Cici4首页搜索栏关键词搜索功能Cici5代码优化页面只出现html代码，css与js等以链接形式嵌入Cici6加载速度页面打开速度2秒Cici7Url自动提交百度、搜狗、神马、必应站长平台api提交接口Cici

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